I ke kauwela o ka makahiki 1992, ua hana ʻia kekahi mea weliweli i ka honua ma Philippines. He mau haunaele ma ka ʻāina a puni, a ʻo ke kumu o kēia haunaele ma muli o ka pāpale omole Pepsi. He mea kupanaha wale keia. He aha ka hana? Pehea e loaʻa ai i kahi pāpale ʻōmole Coke ka mea nui?
Eia mākou e kamaʻilio e pili ana i kahi hōʻailona nui - Coca-Cola. ʻO ia kekahi o nā mea inu kaulana loa ma ka honua a me ka brand alakaʻi i ke kula ʻo Coke. I ka makahiki 1886, ua hoʻokumu ʻia kēia brand ma Atlanta, USA a he moʻolelo lōʻihi loa kona. . Mai kona hānau ʻana, ua maikaʻi loa ʻo Coca-Cola i ka hoʻolaha a me ke kūʻai aku. I ka pau ʻana o ke kenekulia 19 a me ka hoʻomaka ʻana o ke kenekulia 20, ua hoʻohana ʻo Coca-Cola ma mua o 30 mau ʻano hoʻolaha i kēlā me kēia makahiki. I ka makahiki 1913, hiki i ka 100 miliona ka nui o nā mea hoʻolaha i hoʻolaha ʻia e Coca-Cola. Hoʻokahi, he mea kupanaha. ʻO ia no ka mea ua hoʻoikaika nui ʻo Coca-Cola e hoʻolaha a kūʻai aku ua aneane ʻo ia e lanakila ma ka mākeke ʻAmelika.
ʻO ka manawa kūpono no Coca-Cola e komo i ka mākeke honua ʻo ke Kaua Honua II. Ma nā wahi a pau i hele ai ka pūʻali koa US, e hele ʻo Coca-Cola i laila. Hiki i kekahi koa ke kiʻi i ka ʻōmole Coca-Cola no 5 keneta. No laila i ke Kaua Honua II, ʻo Coca-Cola a me Stars and Stripes he mea like loa. Ma hope mai, ua kūkulu pololei ʻo Coca-Cola i nā mea kanu bottling ma nā kahua kaua nui o ʻAmelika a puni ka honua. ʻO kēia kaʻina hana i hoʻoikaika ai ʻo Coca-Cola i kona hoʻomohala ʻana i ka mākeke honua, a ua noho koke ʻo Coca-Cola i ka mākeke ʻAsia.
ʻO kekahi brand Coca-Cola nui, ʻo Pepsi-Cola, ua hoʻokumu ʻia i ke kakahiaka nui, ʻo 12 wale nō mau makahiki ma hope o Coca-Cola, akā hiki ke ʻōlelo ʻia "ʻaʻole i hānau ʻia i ka manawa kūpono". ʻO Coca-Cola ka mea inu ʻāina i kēlā manawa, a ma hope o ka mākeke honua ua hoʻohana ʻia ʻo ia e Coca-Cola, a ʻo Pepsi i hoʻopaʻa ʻia.
ʻAʻole hiki i ka 1980s a me 1990s i komo ai ʻo PepsiCo i ka mākeke ʻAsia, no laila ua hoʻoholo ʻo PepsiCo e uhaʻi i ka mākeke ʻAsia ma mua, a kau mua i kona mau maka i ka Philippines. Ma ke ʻano he ʻāina wela me ka wā wela, kaulana loa nā mea inu kalapona ma ʻaneʻi. Welina mai, ka 12th nui loa o ka mākeke mea inu ma ka honua. Ua kaulana nō hoʻi ʻo Coca-Cola ma Philippines i kēia manawa, a ua ʻaneʻane hoʻokumu i kahi kūlana monopoly. Ua hoʻoikaika nui ʻo Pepsi-Cola e wāwahi i kēia kūlana, a ua hopohopo nui.
I ka manawa wale nō i nalowale ai ʻo Pepsi, ua hōʻea mai kahi luna kūʻai ʻo Pedro Vergara me kahi manaʻo kūʻai maikaʻi, ʻo ia ka wehe ʻana i ka poʻi a loaʻa kahi makana. Manaʻo wau ua kamaʻāina loa nā kānaka a pau i kēia. Ua hoʻohana ʻia kēia ʻano kūʻai aku i nā mea inu he nui mai ia manawa. ʻO ka mea maʻamau he "hoʻokahi'ōmole hou". Akā ʻo ka mea a Pepsi-Cola i kāpīpī i ka Philippines i kēia manawa, ʻaʻole ia he drizzle o "hoʻokahi omole hou", akā ke kālā pololei, i kapa ʻia ʻo "Millionaire Project". E paʻi ʻo Pepsi i nā helu like ʻole ma nā pāpale omole. ʻO nā Pilipino e kūʻai ana i ka Pepsi me nā helu ma ka pāpale omole e loaʻa iā lākou ka manawa e loaʻa ai ka 100 pesos (4 US dollars, ma kahi o RMB 27) a i ka 1 miliona pesos (ma kahi o 40,000 US dollars). RMB 270,000) nā makana kālā o nā ʻano like ʻole.
ʻO ka nui loa o 1 miliona pesos aia wale nō i loko o nā ʻōmole ʻelua, i kahakaha ʻia me ka helu “349″. Ua hoʻokomo pū ʻo Pepsi i ka hoʻolaha kūʻai, hoʻolilo ma kahi o $ 2 miliona. He aha ka manaʻo o 1 miliona pesos ma ka Philippines ʻilihune i nā makahiki 1990? ʻO ka uku o kahi Pilipino maʻamau ma kahi o 10,000 pesos i ka makahiki, a ua lawa ka 1 miliona pesos i mea e waiwai iki ai ke kanaka maʻamau.
No laila, ua hoʻomaka ka hanana o Pepsi i ka piʻi ʻana o ka ʻāina i ka Philippines, a ke kūʻai nei nā kānaka a pau iā Pepsi-Cola. ʻOi aku ka nui o ka heluna kanaka o ka Philippines ma mua o 60 miliona i kēlā manawa, a ma kahi o 40 miliona mau kānaka i komo i ka wikiwiki e kūʻai. Ua piʻi ka mākeke o Pepsi no kekahi manawa. ʻElua mahina ma hope o ka hoʻomaka ʻana o ka hanana, ua huki ʻia kekahi mau makana liʻiliʻi i kēlā me kēia, a ʻo ka makana hope loa i koe. ʻO ka hope, ua hoʻolaha ʻia ka helu o ka makana kiʻekiʻe, “349″! He mau haneli kaukani Pilipino e paila ana. Ua leʻaleʻa lākou a lele me ka manaʻo ua hoʻomaka lākou i ka mea koʻikoʻi o ko lākou ola, a ua kokoke lākou e hoʻohuli i ka iʻa paʻakai i kanaka waiwai.
Ua holo ʻoliʻoli lākou i PepsiCo e kūʻai i ka makana, a ua pupule loa nā limahana o PepsiCo. ʻAʻole anei ʻelua wale nō kānaka? Pehea e nui ai ka poʻe, paʻapū, hui pū, akā ke nānā aku nei i ka helu ma ka pāpale ʻōmole ma ko lākou mau lima, ʻo “349″, he aha ka mea e hana nei? Ua aneane hiolo ke poo o PepsiCo i ka lepo. Ua ʻike ʻia ua hana hewa ka hui i ka paʻi ʻana i nā helu ma nā pāpale ʻōmole ma o ke kamepiula. Ua paʻi nui ʻia ka helu “349″, a ua hoʻopiha ʻia nā haneli haneli o nā pahu omole i kēia helu, no laila he mau haneli haneli o nā Pilipino. E ke kanaka, paʻi i kēia helu.
He aha kā mākou e hana ai i kēia manawa? ʻAʻole hiki ke hāʻawi i hoʻokahi miliona pesos i nā haneli haneli o nā kānaka. Ua manaʻo ʻia ʻaʻole lawa ka kūʻai ʻana i ka hui PepsiCo holoʻokoʻa, no laila ua hoʻolaha koke ʻo PepsiCo ua hewa ka helu. ʻO ka ʻoiaʻiʻo, ʻo ka helu jackpot maoli ʻo “134″, he mau haneli haneli o nā Filipino e lumo wale ana i ka moeʻuhane o ka lilo ʻana i miliona, a haʻi koke ʻoe iā ia no kāu mau hewa, ua ʻilihune hou ʻo ia, pehea lā e hiki ai i nā Pilipino ke ʻae? No laila, hoʻomaka ka poʻe Pilipino e kūʻē pū. Hele lākou ma nā alanui me nā hae, me ka hoʻopiʻi ʻana iā PepsiCo me nā leo leo no ka mālama ʻole ʻana i kāna ʻōlelo, a hahau i nā limahana a me nā kiaʻi palekana ma ka puka o PepsiCo, e hana ana i ka haunaele no kekahi manawa.
I ka ʻike ʻana i ka piʻi nui ʻana o nā mea, a ua pōʻino loa ka inoa o ka hui, ua hoʻoholo ʻo PepsiCo e hoʻolilo i $8.7 miliona (ma kahi o 480 miliona pesos) e puʻunaue like i waena o nā haneli haneli o ka poʻe lanakila, hiki iā lākou ke loaʻa he 1,000 pesos i kēlā me kēia. Ma kahi o 1 miliona a hiki i 1,000 pesos, ua hōʻike mau kēia mau Pilipino i ka hauʻoli nui a hoʻomau i ke kūʻē. Ke piʻi aʻe nei ka hana ʻino i kēia manawa, a ʻo ka Philippines he ʻāina me ka palekana maikaʻi ʻole a hiki ʻole ke kōkua i nā pū, a ua hui pū kekahi poʻe pōā me nā manaʻo huna, no laila ua huli ka hanana holoʻokoʻa mai nā kūʻē a me nā hakakā kino i nā pōkā a me nā hoʻouka kaua. . . Ua paʻi ʻia nā kaʻaahi Pepsi i nā pōkā, ua pepehi ʻia kekahi poʻe limahana Pepsi i nā pōkā, a ua nui ka poʻe hala ʻole i make i ka haunaele.
Ma lalo o kēia kūlana paʻa ʻole, ua haʻalele ʻo PepsiCo mai ka Philippines, a ʻaʻole hauʻoli ka poʻe Filipino i kēia ʻano "holo" a PepsiCo. Ua hoʻomaka lākou e hakakā i nā hoʻopiʻi o ka honua, a ua hoʻokumu i kahi hui kūikawā "349" e hoʻoponopono i nā hoʻopaʻapaʻa honua. mea hoopii.
Akā, he ʻāina ʻilihune a nāwaliwali ʻo Philippines. ʻO PepsiCo, ma ke ʻano he hōʻailona ʻAmelika, pono e hoʻomalu ʻia e ʻAmelika Hui Pū ʻIa, no laila ʻo ka hopena ʻaʻole pili i ka nui o nā manawa a ka poʻe Pilipino e hoʻopiʻi ai, hāʻule lākou. ʻOiai ua hoʻoholo ka ʻAha Kiekie ma Philippines ʻaʻohe kuleana o Pepsi e kūʻai i ka bonus, a ʻōlelo ʻo ia ʻaʻole ia e ʻae hou i ka hihia i ka wā e hiki mai ana.
I kēia manawa, kokoke pau nā mea a pau. ʻOiai ʻaʻole i uku ʻo PepsiCo i kekahi uku no kēia mea, me he mea lā ua lanakila, akā hiki ke ʻōlelo ʻia ua hāʻule loa ʻo PepsiCo ma Philippines. Ma hope o kēlā, ʻoiai ʻo ka hoʻāʻo ʻana o Pepsi, ʻaʻole hiki iā ia ke wehe i ka mākeke Pilipine. He hui scam ia.
Ka manawa hoʻouna: ʻAukake-26-2022