ʻO Whiskey ka wahi pahū hou aʻe i ka ʻoihana waina?

Ke kāhili nei ka ʻano Whiskey i ka mākeke Kina.

Ua hoʻokō ʻo Whiskey i ka ulu mau ʻana i ka mākeke Kina i nā makahiki i hala. Wahi a ka ʻikepili i hāʻawi ʻia e Euromonitor, kahi ʻoihana noiʻi kaulana, i nā makahiki ʻelima i hala iho nei, ʻo ka inu ʻana a me ka hoʻohana ʻana i ka whiskey o Kina ua mālama ʻia ka nui o ka ulu ʻana o ka makahiki he 10,5% a me 14,5%.

Ma ka manawa like, e like me ka wānana a Euromonitor, e hoʻomau ka whiskey i ka ulu ʻana o ka hui "ʻelua-helu" ma Kina i nā makahiki ʻelima e hiki mai ana.

Ma mua, ua hoʻokuʻu ʻo Euromonitor i ka nui o ka hoʻohana ʻana i ka mākeke huahana ʻona o Kina ma 2021. Ma waena o lākou, ʻo nā unahi mākeke o nā mea inu ʻona, ʻuhane, a me ka whiskey he 51,67 biliona lita, 4,159 biliona lita, a me 18,507 miliona lita. lita, 3.948 biliona lita, a me 23.552 miliona lita.

ʻAʻole paʻakikī ka ʻike ʻana i ka wā e hōʻike ana ka nui o ka inu ʻana i nā mea inu ʻona a me nā ʻuhane i kahi ʻano i lalo, e hoʻomau mau ana ka whiskey i ke ʻano o ka ulu mau ʻana i ke ʻano. ʻO nā hopena noiʻi hou o ka ʻoihana waina mai Kina Hema, Kina Hikina a me nā mākeke ʻē aʻe i hōʻoia i kēia ʻano.

“Ua maopopo loa ka ulu ʻana o ka whiskey i nā makahiki i hala iho nei. I ka makahiki 2020, ua lawe mai mākou i ʻelua mau keʻena nui (whiskey), i pālua i ka makahiki 2021. ʻOiai ua hoʻopilikia nui ʻia kēia makahiki e ke kaiapuni (ʻaʻole hiki ke kūʻai ʻia no kekahi mau mahina), (ʻo kā mākou hui ʻO ka nui o ka whiskey) hiki ke like me i ka makahiki aku nei." ʻO Zhou Chuju, ka luna nui o Guangzhou Shengzuli Trading Co., Ltd., i komo i ka ʻoihana whiskey mai 2020, i haʻi aku i ka ʻoihana waina.

ʻO kekahi mea kūʻai waina ʻē aʻe ʻo Guangzhou e hana ana i ka ʻoihana lehulehu o ka ʻuala waina, whiskey, a pēlā aku. i ka whiskey. , ka mea i hoʻonui nui i ka ʻai ʻana i ka whiskey waena a kiʻekiʻe. Ua hoʻohuli ʻo ia i nā kumu waiwai mua o ka ʻoihana ʻona waina i ka whiskey, a ke manaʻo nei e loaʻa i ka ʻoihana whiskey ka ulu ʻana o 40-50% i 2022.

Ma ka mākeke Fujian, mālama pū ka whiskey i ka ulu wikiwiki. "Ke ulu wikiwiki nei ka Whiskey ma ka mākeke Fujian. I ka wā ma mua, ʻo ka whiskey a me ka brandy ka 10% a me 90% o ka mākeke, akā i kēia manawa he 50% kēlā me kēia, "wahi a Xue Dezhi, ka luna o Fujian Weida Luxury Famous Wine.

"E ulu ana ka mākeke Fujian o Diageo mai 80 miliona ma 2019 a i 180 miliona ma 2021. Manaʻo wau e hiki ke piʻi i 250 miliona i kēia makahiki, ʻoi aku ka ulu makahiki o ka 50%." Ua ʻōlelo pū ʻo Xue Dezhi.

Ma waho aʻe o ka piʻi ʻana o ke kūʻai aku a me ke kūʻai ʻana, ʻo ka piʻi ʻana o "Red Zhuan Wei" a me nā pahu whiskey e hōʻoia pū ana i ka mākeke whisky wela ma Kina Hema. Ua ʻōlelo pū kekahi mau mea kūʻai whiskey ma Kina Hema i kēia manawa ma Kina Hema, ua hiki i ka hapa o nā mea kūʻai aku "Red Zhuanwei" i 20-30%. "Ua piʻi nui ka nui o nā pahu whiskey ma Kina Hema i nā makahiki i hala iho nei." Ua ʻōlelo ʻo Kuang Yan, ka luna nui o Guangzhou Blue Spring Liquor Co., Ltd. Ma ke ʻano he hui i hoʻomaka i ka lawe ʻana mai i nā waina i ka makahiki 1990 a he lālā hoʻi ʻo ia o "Red Zhuanwei", ua huli ʻo ia i kona manaʻo i ka whiskey mai kēia makahiki.

Ua ʻike ka poʻe loea ʻoihana waina ma kēia noiʻi ʻana ʻo Shanghai, Guangdong, Fujian a me nā wahi kahakai ʻē aʻe ka mākeke nui a me nā "poʻo alahaka" no nā mea kūʻai whiskey, akā ʻoi aku ka ikaika o ka inu whiskey i nā mākeke e like me Chengdu a me Wuhan. ua hoʻomaka kekahi mau wahi e nīnau e pili ana i ka whiskey.

"I nā makahiki ʻelua i hala iho nei, ua ikaika ka lewa whiskey ma Chengdu, a he kakaikahi ka poʻe i lawe i ka manaʻo e nīnau (whiskey) ma mua." wahi a Chen Xun, ka mea nāna i hoʻokumu i Dumeitang Tavern ma Chengdu.

Mai ka ʻikepili a me ka ʻike mākeke, ua hoʻokō ka whiskey i ka ulu wikiwiki i nā makahiki ʻekolu i hala mai 2019, a ʻo ka hoʻololi ʻana o nā hiʻohiʻona hoʻohana a me nā hana kumukūʻai kiʻekiʻe ke kumu nui e alakaʻi nei i kēia ulu.

I nā maka o ka poʻe i loko o ka ʻoihana, ʻokoʻa i nā palena o nā mea inu ʻona ʻē aʻe e pili ana i nā hiʻohiʻona hoʻohana, nā ʻano inu whiskey a me nā hiʻohiʻona he ʻokoʻa loa.

“Maikaʻi loa ʻo Whiskey. Hiki iā ʻoe ke koho i ka whiskey kūpono ma ke ʻano kūpono. Hiki iā ʻoe ke hoʻohui i ka hau, hana i ka cocktails, a kūpono hoʻi ia no nā hiʻohiʻona ʻai like ʻole e like me nā mea inu maʻemaʻe, nā kaola, nā hale ʻaina, a me nā cigars. Wahi a ka luna Whiskey Branch o Shenzhen Alcohol Industry Association, Wang Hongquan.

"ʻAʻohe kūlana hoʻohana paʻa, a hiki ke hōʻemi ʻia ka ʻona. He maʻalahi ka inu ʻana, ʻaʻohe pilikia, a he ʻano ʻano like ʻole. Hiki i kēlā me kēia mea aloha ke loaʻa ka ʻono a me ka ʻala e kūpono iā ia. ʻAʻole loa ia. Ua ʻōlelo pū ʻo Luo Zhaoxing, ka luna kūʻai o Sichuan Xiaoyi International Trading Co., Ltd.

Eia kekahi, ʻo ka hana koʻikoʻi kiʻekiʻe he pono kūʻokoʻa o ka whiskey. "ʻO kahi hapa nui o ke kumu i kaulana nui ai ka whiskey ʻo kāna hana kiʻekiʻe. He 750ml omole o 12-makahiki-kahiko mua-laina huahana kuai wale no ka oi aku mamua o 300 yuan, oiai he 500ml waiona o ka makahiki hookahi i oi aku mamua o 800 yuan a oi aku. ʻAʻole ia he hōʻailona pae mua. wahi a Xue Dezhi.

ʻO kahi mea ʻike nui ʻia ʻo ia i ke kaʻina o ke kamaʻilio ʻana me nā loea ʻoihana waina, aneane kēlā me kēia mea hoʻolaha a me nā loea e hoʻohana nei i kēia hiʻohiʻona e wehewehe i nā loea ʻoihana waina.

ʻO ke kumu kumu o ka hana kumu kūʻai kiʻekiʻe o ka whiskey ʻo ia ka manaʻo kiʻekiʻe o nā brand whisky. "Ua koʻikoʻi loa nā brand whiskey. ʻOi aku ma mua o 140 mau hale hoʻoheheʻe ma Scotland a ʻoi aku ma mua o 200 mau distilleries ma ka honua. Loaʻa ka ʻike kiʻekiʻe o nā mea kūʻai aku i ka brand. " Ua ʻōlelo ʻo Kuang Yan. "ʻO ka mea nui o ka hoʻomohala ʻana i kahi ʻāpana waina ʻo ka ʻōnaehana brand. He mana ikaika ko Whiskey, a ua kākoʻo ʻia ke ʻano o ka mākeke e ka waiwai o ka brand. Ua ʻōlelo pū ʻo Xi Kang, ka luna hoʻokele o ka China Non-staple Food Circulation Association.

Eia nō naʻe, ma lalo o ke kūlana hoʻomohala o ka ʻoihana whisky, hiki ke ʻike ʻia ka maikaʻi o kekahi mau whiskey waena a me nā kumu kūʻai haʻahaʻa e nā mea kūʻai.

Ke hoʻohālikelike ʻia me nā ʻuhane ʻē aʻe, ʻo ka whiskey paha ke ʻano me ka ʻano ʻōpio ʻoi loa. Ua haʻi aku kekahi poʻe o ka ʻoihana i ka ʻoihana waina ma ka ʻaoʻao hoʻokahi, ʻo nā ʻano he nui o ka whiskey e hoʻokō i nā pono ʻai i kēia manawa o ka hanauna hou o ka poʻe ʻōpio e ʻimi nei i ke ʻano pilikino a me ka trendiness; .

Hōʻoiaʻiʻo pū ka manaʻo o ka mākeke i kēia hiʻohiʻona o ka mākeke whisky. Wahi a nā hopena noiʻi o nā loea ʻoihana waina mai nā mākeke lehulehu, ʻo ke kumu kūʻai o 300-500 yuan ka mea nui o ke kumu kūʻai kumu kūʻai o ka whiskey. "Ua hoʻolaha nui ʻia ke kumukūʻai o ka whiskey, no laila hiki i nā mea kūʻai nui ke loaʻa." Ua ʻōlelo pū ʻo Euromonitor.

Ma waho aʻe o ka poʻe ʻōpio, ʻo ka poʻe i waena o nā makahiki he nui ka waiwai nui o ka ʻupena kekahi pūʻulu mea kūʻai nui o ka whiskey. ʻOkoʻa mai ka manaʻo o ka huki ʻana i ka poʻe ʻōpio, ʻo ka hoihoi o ka whiskey i kēia papa ke kau nei i kāna mau huahana ponoʻī a me nā ʻano kālā.

Hōʻike nā helu helu mai Euromonitor ʻo nā hui ʻelima kiʻekiʻe o ka mākeke whisky Kina ʻo Pernod Ricard, Diageo, Suntory, Eddington, a me Brown-Forman, me nā māhele mākeke o 26,45%, 17,52%, 9,46%, a me 6,49%. , 7.09%. Ma ka manawa like, wānana ʻo Euromonitor i nā makahiki e hiki mai ana, e hāʻawi nui ʻia ka ulu nui ʻana o ka mākeke whisky Kina e Scotch whisky.

ʻO ka whiskey Scotch ʻaʻole i kanalua ka lanakila nui loa ma kēia pōʻai o ka whiskey craze. Wahi a ka ʻikepili mai ka Scotch Whiskey Association (SWA), e hoʻonui ʻia ka waiwai kūʻai aku o Scotch whisky i ka mākeke Kina e 84.9% i 2021.

Eia kekahi, ua hōʻike pū ka whiskey ʻAmelika a me Iapana i ka ulu ikaika. ʻO ka mea kūikawā, ua hōʻike ʻo Riwei i kahi ʻano hoʻomohala ikaika ma mua o ka ʻoihana whiskey holoʻokoʻa ma nā ala he nui e like me ke kūʻai aku a me ka ʻai. I nā makahiki ʻelima i hala iho nei, ma ke ʻano o ka nui o ke kūʻai aku, ua kokoke ka nui o ka ulu ʻana o Riwei i ka makahiki 40%.

Ma ka manawa like, ke manaʻoʻiʻo nei ʻo Euromonitor ʻo ka ulu ʻana o ka whiskey ma Kina i nā makahiki ʻelima e hiki mai ana ke manaʻoʻiʻo a hiki ke hiki i kahi helu pālua ʻelua o ka ulu makahiki. ʻO ka whiskey malt hoʻokahi ka mīkini o ka ulu ʻana o ke kūʻai aku, a e piʻi pū ka ulu ʻana o ka whiskey kiʻekiʻe a me ultra-high-end. Ma mua o nā huahana haʻahaʻa a me waena.

Ma kēia pōʻaiapili, nui ka poʻe i loko o ka ʻoihana i nā manaʻolana maikaʻi loa no ka wā e hiki mai ana o ka mākeke whisky Kina.

"I kēia manawa, ʻo ka iwi kuamoʻo o ka inu whiskey he 20 mau makahiki ʻōpio. I nā makahiki he 10 e hiki mai ana, e ulu mālie lākou i loko o ke ʻano o ke kaiāulu. Ke ulu aʻe kēia hanauna, e ʻoi aku ka mana o ka inu ʻana i ka whiskey. Ua nānā ʻo Wang Hongquan.

"He nui ka lumi o ka Whiskey no ka hoʻomohala ʻana, ʻoi aku hoʻi ma nā kūlanakauhale ʻekolu a me ka ʻehā. Manaʻo nui wau e pili ana i ka hiki ke hoʻomohala i nā ʻuhane ma Kina. " wahi a Li Youwei.

"E hoʻomau ka ulu ʻana o Whiskey i ka wā e hiki mai ana, a hiki ke manaʻo ʻia e pālua i loko o ʻelima mau makahiki." Ua ʻōlelo pū ʻo Zhou Chuju.

Ma ka manawa like, ua loiloi ʻo Kuang Yan: "Ma nā ʻāina ʻē, ke hoʻonui nei nā hale waina kaulana e like me Macallan a me Glenfiddich i kā lākou hana hana e hōʻiliʻili i ka mana no nā makahiki he 10 a 20 paha. Nui nō hoʻi ke kapikala ma Kina e hoʻomaka ana e kau i luna, e like me ka loaʻa ʻana a me ke komo ʻana i ke kaulike. Nā mea hana i luna. Loaʻa i ke kapikala ka manaʻo o ka ʻala a loaʻa ka hopena hōʻailona i ka hoʻomohala ʻana o nā ʻoihana he nui, no laila ke manaʻo nui nei au e pili ana i ka hoʻomohala ʻana i ka whiskey i nā makahiki he 10 e hiki mai ana.

Akā i ka manawa like, kānalua kekahi poʻe o ka ʻoihana inā hiki ke hoʻomau i ka ulu wikiwiki ʻana o ka mākeke whisky Kina i kēia manawa.

Ke manaʻoʻiʻo nei ʻo Xue Dezhi ʻo ka ʻimi ʻana i ka whiskey e ke kapikala e pono ai ka hoʻāʻo o ka manawa. "ʻO Whiskey kahi ʻāpana e pono ai ka manawa e hoʻoponopono ai. Ua ʻōlelo ʻia ke kānāwai Scottish e pono ke ʻelemakule ka whiskey no ka liʻiliʻi o 3 mau makahiki, a he 12 mau makahiki no ke kūʻai ʻana aku i ka whiskey ma ke kumu kūʻai o 300 yuan ma ka mākeke. ʻEhia ka nui o ke kālā e hiki ke kali no kēlā manawa lōʻihi? No laila e kali a ʻike.

I ka manawa like, ua hoʻihoʻi iki ʻia nā mea ʻelua i kēia manawa i ka hoihoi no ka whiskey. Ma kekahi ʻaoʻao, ua emi mai ka ulu ʻana o ka whiskey mai ka hoʻomaka ʻana o kēia makahiki; ma ka ʻaoʻao ʻē aʻe, i nā mahina ʻekolu i hala iho nei, ua ʻike nā māka i hōʻike ʻia e Macallan a me Suntory i ka hāʻule ʻana o nā kumukūʻai.

"ʻAʻole maikaʻi ke kaiapuni maʻamau, hoʻemi ʻia ka hoʻohana ʻana, nele ka hilinaʻi o ka mākeke, a ʻoi aku ka lako ma mua o ka noi. No laila, mai nā mahina ʻekolu i hala iho nei, ua hoʻoponopono ʻia nā kumukūʻai o nā hōʻailona me nā uku kiʻekiʻe. Ua ʻōlelo ʻo Wang Hongquan.

No ka wā e hiki mai ana o ka mākeke whiskey Kina, ʻo ka manawa ka mea kaua maikaʻi loa e hoʻāʻo ai i nā hopena āpau. Ma hea e hele ai ka whiskey ma Kina? E ʻoluʻolu ka poʻe heluhelu a me nā hoaaloha e waiho i nā manaʻo.