ʻIke ʻo Carlsberg iā ʻAsia ʻo ia ka manawa kūpono no ka pia ʻole waiʻona

Ma ka lā 8 o Pepeluali, e hoʻomau ʻo Carlsberg i ka hoʻomohala ʻana i ka pia wai ʻole, me ka pahuhopu e ʻoi aku ma mua o ka pālua ʻana i kāna kūʻai ʻana, me ka manaʻo kūikawā i ka hoʻomohala ʻana i ka mākeke pia ʻole ma Asia.

Ke hoʻonui nei ka pilikua pia Denemaka i kāna kūʻai pia ʻole waiʻona i nā makahiki i hala iho nei: Ma waena o ka maʻi maʻi Covid-19, ua piʻi ka kūʻai ʻana i ka waiʻona ʻole he 11% i 2020 (lalo 3.8% i ka huina) a me 17% i 2021.

I kēia manawa, ke alakaʻi ʻia nei ka ulu ʻana e ʻEulopa: Ua ʻike ʻo Central a me Eastern Europe i ka ulu nui loa, kahi i kūʻai aku ai ʻo Carlsberg non-alcoholic beer i ka 19% ma 2021. ʻO Rūsia a me Ukraine nā mākeke pia ʻole ʻona nui loa o Carlsberg.

ʻIke ʻo Carlsberg i kahi manawa kūpono i ka mākeke pia non-waiʻona ma Asia, kahi i hoʻokuʻu ai ka hui i kekahi mau mea inu ʻole.
Ma ka ʻōlelo ʻana e pili ana i nā pia waiʻona ʻole ma ke kelepona kālā 2021 i kēia pule, ua ʻōlelo ʻo Carlsberg CEO Cees 't Hart: "Ke manaʻo nei mākou e hoʻomau i kā mākou ulu ulu ikaika. E hoʻonui hou aku mākou i kā mākou Portfolio o nā pia waiʻona ʻole ma Central a me ʻEulopa Hikina a hoʻomaka i ka ʻāpana ma Asia, me ka hoʻohana ʻana i kā mākou mau mana ikaika kūloko, kā mākou mau hōʻailona uku honua e hoʻokō i kēia. Manaʻo mākou e ʻoi aku ma mua o ka pālua ʻana i kā mākou kūʻai ʻole waiʻona. "

Ua hana ʻo Carlsberg i nā ʻanuʻu mua i ke kūkulu ʻana i kāna kōpili waiʻona ʻole ʻAsia me ka hoʻomaka ʻana o Chongqing Beer non-alcoholic beer ma Kina a me Carlsberg non-alcoholic bia ma Singapore a me Hong Kong.
Ma Singapore, ua hoʻolaha ʻo ia i ʻelua mau mana waiʻona ʻole ma lalo o ka brand Carlsberg e hoʻolako i nā mea kūʻai aku me nā makemake ʻono like ʻole, me Carlsberg No-Alcohol Pearson a me Carlsberg No-Alcohol Wheat beers i loaʻa ʻelua ma lalo o 0.5% waiʻona.
ʻO nā mea hoʻokele no ka pia ʻona ʻole ma Asia ua like ia me ʻEulopa. Ke ulu nei ka māhele pia non-alcoholic pre-pandemic ma waena o ka ulu ʻana o ka ʻike olakino i ka wā maʻi Covid-19, kahi ʻano e pili ana i ka honua. Kūʻai nā mea kūʻai aku i nā huahana maikaʻi a ke ʻimi nei lākou i nā koho inu e kūpono i ko lākou nohona.
Ua ʻōlelo ʻo Carlsberg, ʻo ka makemake e lilo i ka waiʻona ʻole ʻo ia ka mea hoʻoikaika ma hope o ka moʻolelo o kahi koho pia maʻamau, e hoʻonoho iā ia ma ke ʻano he koho maikaʻi.